Kitkat's Lucky Breaks

13 January, 2014
Page 48 

Kitkat has teamed up with Monarch and Aer Lingus to give consumers the chance to win a free European return flight every 30 minutes between 9am-9pm from January 27 to March 10. What's more, the Lucky Breaks promotion also gives consumers the chance to claim 10 off a European return flight by simply collecting three promotional wrappers. The activity will feature on a range of KitKat pack formats.

Kitkat Lucky Breaks will be supported by a 3.6m spend during the promotional period, which will include TV and digital advertising.

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