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Last updated: 01 July, 2008
Trident adds two new additions to its range this month: Sweet Kicks chocolate mint gum and Fresh mouth-watering gum, available in 'oooh peppermint', 'aahh spearmint' and 'coool lemon' flavours.
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Last updated: 01 July, 2008
Diageo GB has announced that Guinness and Baileys Irish Cream will be joint sponsors of network films on Channel 4. The sponsorship is worth almost £5m and will run for a year from mid-July.
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Last updated: 01 July, 2008
Mars Planets and social networking site MySpace (uk.myspace.com) have launched a search for the hottest new music-presenting talent in the UK through a radio show, MySpace Mars Planets Radio.
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Last updated: 01 July, 2008
Ginsters has added a New York-style steak & cheese pasty to its range. The new snack is part of the company's Pasties of the World range and is also part of a brand relaunch - it replaces the company's Indian-style pasty.
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Last updated: 01 July, 2008
Total has started stocking fairtrade Divine Chocolate in a 45g countline bar.
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Last updated: 01 July, 2008
BP has added a number of limited edition lines to its Wild Bean Café range this summer.
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Last updated: 01 July, 2008
Walkers has launched its SunBites and Baked better-for-you brands in sharing packs. The company says the move aims to capitalise on the growing number of consumers buying healthier snacks.
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Last updated: 01 July, 2008
Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year.
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Last updated: 02 June, 2008
Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending £3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting its
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Last updated: 02 June, 2008
Hovis, the £380m bread brand from Premier Foods, is bringing back the iconic 'Little Brown Loaf' as part of a major autumn initiative.
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Last updated: 02 June, 2008
Gourmet snack company Pipers Crisps Ltd will target smaller, independent retailers - and not major multiples - to sell its range of 'handcooked, 100% natural' products. The crisp range is flavoured with ingredients sourced from independent suppliers and include Anglesey Sea Salt, Biggleswade Sweet Chilli Parsnip, Sea Salt & Somerset Cider Vinegar and West Country Cheddar and Onion.
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Last updated: 02 June, 2008
Imperial Tobacco is running a prize draw for its trade customers to win a Rizla-branded Suzuki GSK-R600 motorbike.
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Last updated: 02 June, 2008
Fox's biscuits is running an ad campaign which features characters developed with animators behind Disney's Chronicles of Narnia.
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Last updated: 02 June, 2008
Yeo Valley Organic is once again sponsoring the Glastonbury Festival.
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Last updated: 02 June, 2008
Müllerlight has announced its Win A Summer to Remember promotion, which will feature on yogurt packs for the next few weeks.
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Last updated: 02 June, 2008
Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth £5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth £27.7m and is growing at 6.1%.
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Last updated: 02 June, 2008
Amia Foods is launching a Milky Way powdered milkshake this summer.
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Last updated: 02 June, 2008
United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.
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Last updated: 02 June, 2008
Pringles is running a promotion to coincide with Euro 2008, offering consumers the chance to meet Michael Owen and star in the next Pringles Football TV ad.
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Last updated: 02 June, 2008
Upsilon has introduced a new product which aims to help busy consumers get their five a day in one go.
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Last updated: 02 June, 2008
Ribena is supporting its new 100% Pure Juices with the launch of a £3m TV and radio ad campaign.
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Last updated: 02 May, 2008
Coca Cola Enterprises is giving away £1.5m-worth of prizes over the next few weeks, including trips to the finals of Euro 2008, JCV home entertainment systems worth up to £2,500 and European short break holidays.
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Last updated: 02 May, 2008
Galaxy is supporting the launch of the new Sex and the City film with a £2.7m marketing campaign, including TV and press.
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Last updated: 02 May, 2008
R&R Ice Cream is spending £1m promoting Fab this year. The campaign is aimed specifically at mums and includes on-pack communication, online activity, advertising and sampling.
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Last updated: 02 May, 2008
Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg.
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Last updated: 02 May, 2008
Walkers has added an extra flavour to its Sensations range of crisps.
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Last updated: 02 May, 2008
UK distributor Shesto is making the Purgator range of windscreen washer system cleaning tabs available to UK
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Last updated: 02 May, 2008
Heinz has revamped its classic tomato ketchup design to raise awareness of the product's natural ingredients.
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Last updated: 02 May, 2008
Nestlé has got Girls Aloud to front its advertising campaign for new KitKat Senses.
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Last updated: 02 May, 2008
Wrigley has launched two new additions to its Extra brand; and the first fruity flavours for Orbit Complete.
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Last updated: 02 May, 2008
Unilever UK has introduced a green tea range to its PG Tips brand. The range is made up of PG Tips green tea, green tea lemon flavoured and green tea mint flavoured, with a rrp of £1.89 for a pack of 40 (with four packs per case).
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Last updated: 02 May, 2008
Ocean Spray is launching a single-serve bottle for its cranberry juice range.
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Last updated: 02 May, 2008
Country Choice has relaunched its entire bread range, introducing 73 different bread varieties to the market.
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Last updated: 31 March, 2008
Cadbury Trebor Bassett (CTB) has revealed a new look for Dairy Milk.
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Last updated: 31 March, 2008
Ginsters is launching a three-strong range of premium ready meals. The three varieties are beef & peppered dumplings, pasta bolognese and chicken tikka & rice, all with a rrp of £2.99.
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Last updated: 31 March, 2008
Rollover is launching the PizzaCone - a fun snack that comprises a crispy cone containing the taste and flavour of a pizza.
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Last updated: 31 March, 2008
Pepsico is investing £2.5m in a new promotion for Doritos aimed at harnessing shoppers' creative talent. The 'You Make it, We Play It' promotion asks consumers to make and select the next Doritos TV ad, showing how people find play and fun in everyday situations.
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Last updated: 31 March, 2008
Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.
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Last updated: 31 March, 2008
Budweiser's new marketing strategy aims to
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Last updated: 31 March, 2008
Persil is launching a new range which is designed to give clothes a 'just-washed freshness' that lasts for longer.
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Last updated: 31 March, 2008
Mars is giving away 100,000 footballs as part of a new campaign aimed at encouraging the nation to get back on the pitch.
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Last updated: 04 March, 2008
Walkers has put £5m behind the launch of a new on-pack promotion which offers consumers savings on trips around Britain - from theme parks to traditional pub lunches. Walkers 'Brit Trips' will benefit from a strong marketing campaign which includes a new TV creative featuring Gary Lineker driving an old London bus and singing an alternative version of 'Summer Holiday'. Radio
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Last updated: 04 March, 2008
Heinz is hoping for a bigger slice of the dessert sector with the launch of two ambient products: Taste of Home gorgeous classic creamy custard and delicious creamy rice pudding.
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Last updated: 04 March, 2008
Diageo is investing £3m in promoting Guinness and St Patrick's Day in stores.
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Last updated: 04 March, 2008
Cadbury Trebor Bassett (CTB) has signed up singer Joss Stone as its first celebrity Flake Girl.
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Last updated: 04 March, 2008
Old El Paso is firing up sales of its Mexican food range with two new products.
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Last updated: 04 March, 2008
Mars has launched two ice cream products aimed exclusively at the impulse sector. New Galaxy vanilla & chocolate temptation cone is targeted mainly at women. Rrp is £1.25. It will be backed by Galaxy's £9m advertising campaign.
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Last updated: 04 March, 2008
United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign.
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Last updated: 04 March, 2008
The Red Bull Flugtag is set to soar back into London's Hyde Park on June 7. The man-powered flight competition will see 40 'loopy' teams attempt to take flight in flying machines they have built themselves.
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Last updated: 04 March, 2008
Desperate Housewives star Eva Longoria has signed up with Unilever to be the face of the Magnum ice cream brand for its 2008 advertising campaign.
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Last updated: 04 March, 2008
In a bid to breathe fresh life into the sausage roll category, Wall's has launched a new meat snack - the Stroller.
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Last updated: 04 March, 2008
Pepsico has launched Tropicana into the smoothie market.
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Last updated: 04 March, 2008
Pringles is breaking away from its traditional crisps- in-a-can formula with two new launches this spring.
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Last updated: 04 February, 2008
Coca-Cola is going back to its roots with a new packaging design across its entire range.
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Last updated: 04 February, 2008
Walkers is launching a multi-million pound Home Grown marketing initiative aimed at encouraging customers to celebrate Britishness..
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Last updated: 04 February, 2008
Thorntons individual ice cream luxury sticks are coming onto the market this month.
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Last updated: 04 February, 2008
Tetrosyl is launching a new range of car care products designed for customers who want to touch up their vehicle's paintwork in one easy application.
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Last updated: 04 February, 2008
Nestlé Rowntree is kicking off its biggest ever KitKat launch this month, with a £9m media campaign to support the introduction of KitKat Senses.
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Last updated: 04 February, 2008
This year's continuing Evian Detox campaign is being supported by an increased marketing spend of £1.5m.
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Last updated: 04 February, 2008
CarPlan has launched what it claims is the first eco-friendly range of car care products available from a leading car care brand in the UK automotive market.
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Last updated: 04 February, 2008
R&R is launching a stack of products this month which are aimed at the impulse summer ice cream sector.
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Last updated: 10 January, 2008
A new range of KP nuts, the relaunch of the entire McVitie's Digestives range and the extension of the Go Ahead portfolio are the highlights of a busy programme of activity planned by United Biscuits UK for the first two months of 2008.
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Last updated: 10 January, 2008
Bakehouse is introducing two products aimed at the healthier snacking market. Booster Bars contain fruit, nuts and seeds and are ideal for eating on the go.
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Last updated: 10 January, 2008
Imperial Tobacco is expanding its Richmond range with the addition of King Size Menthol 10s.
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Last updated: 10 January, 2008
Zovirax cold sore cream is back on TV this month with a £850,000 campaign featuring its "helmet" ads which aim to show how cold sores can make sufferers feel self-conscious.
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Last updated: 10 January, 2008
Speciality toffee maker Walkers Nonsuch is re-launching its traditional slab range with a more 'retro' feel.
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Last updated: 10 January, 2008
Red Bull will be back on our screens with its classic ads this month and a proportion of the advertising is due to focus on promoting the Red Bull sugar free can.
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Last updated: 10 January, 2008
Ryvita is hoping to attract new year dieters by adding a Mediterranean
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Last updated: 10 January, 2008
Cadbury Trebor Bassett's (CTB) Easter line up includes Cadbury Treasure eggs and an Easter egg trail pack as well as an updated luxury range and new spring-themed designs across the shell egg range.
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Last updated: 05 December, 2007
Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.
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Last updated: 05 December, 2007
The Proper Cornish Food Company is launching a new range of premium pre-packed pasties.
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Last updated: 05 December, 2007
Anchor is spending heavily on advertising in the run up to Christmas to spread its free-range message.
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Last updated: 05 December, 2007
Coca-Cola Enterprises (CCE) is launching a juicy version of its Relentless energy drink brand containing 50% fruit juice.
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Last updated: 05 December, 2007
Red Bull is spending more than £2m to drive customer awareness this Christmas. Activity will include TV and cinema advertising.
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Last updated: 05 December, 2007
Kellogg's is entering the fruit snack market with a new range called FruitaBu. Launching in January, the products are made entirely from fruit and fruit juice and contain no added sugar, artificial colours or flavours.
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Last updated: 05 December, 2007
Wilkinson Sword has relaunched its Quattro razors targeting younger customers.
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Last updated: 05 December, 2007
Lil-Lets is introducing a new light tampon in the new year. Called Lil-Lets Lite, the non-applicator tampon claims to be the lowest absorbency tampon in the UK. It is aimed at women during their lighter days and at new users at the younger end of the market.
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Last updated: 05 December, 2007
Heinz is branching out into mustard for the first time with a product aimed at those who like milder sauces.
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Last updated: 05 December, 2007
Pasta King has launched a new range of pasta pots aimed at healthy snackers.
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Last updated: 05 December, 2007
Dove is adding a new range of luxury body washes to its collection.
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Last updated: 06 November, 2007
Nestlé Rowntree is introducing a new concept in adult Easter eggs - free gift certificates.
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Last updated: 06 November, 2007
Heinz is extending its Aunt Bessie's range with the introduction of extra crispy roast potatoes and crinkle cut chips.
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Last updated: 06 November, 2007
Nákd is pushing its fruit, nut and oat snacks into the forecourt market.
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Last updated: 06 November, 2007
Cadbury Trebor Bassett (CTB) is launching a 29p price-mark promotion in the run-up to Christmas.
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Last updated: 06 November, 2007
Revels, described as the chocolate where you never know what's coming next, is sponsoring the Saturday night family show, You've Been Framed, on ITV1.
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Last updated: 06 November, 2007
Ginsters is launching a limited-edition Christmas sandwich packed full of turkey with all the trimmings. It contains turkey, cranberry sauce, sage & spring onion stuffing, Cumberland sausage and bacon.
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Last updated: 06 November, 2007
Long-lasting flavour and new eye-catching packaging are features of improved Airwaves - the chewing gum designed to provide consumers with an invigorating 'kick'.
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Last updated: 06 November, 2007
McCoy's Jackets - a limited-edition range launched in March - is back by popular demand. Available to retailers now, the range comes in three different jacket potato filling flavours - sour cream & chive, melted cheese & bacon and chilli beef.
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Last updated: 08 October, 2007
Shopaholics can win a trip to Morocco thanks to Cadbury Trebor Bassett (CTB).The holiday is part of the company's Win a Prize and a Half on-pack promotion, which runs until next March.
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Last updated: 08 October, 2007
Tryton Foods is launching Aunt Bessie's Best - premium Yorkshire puddings, which are 20% bigger than your standard pud. They are cooked for longer before freezing to make them lighter and crispier.
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Last updated: 08 October, 2007
Johnson's new Dreamy Skin range is designed to encourage a blissful night's sleep.
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Last updated: 08 October, 2007
Retailers who want to generate extra profits from their freezers should give Layla's luscious ice cream sauces a try.
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Last updated: 08 October, 2007
Birds Eye has launched Omega 3 Fish Fingers.
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Last updated: 08 October, 2007
A limited-edition Thai flavour has been added to the Ryvita Minis range.
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Last updated: 08 October, 2007
Flake has a new look and a new advertising campaign. The revamped packaging is designed to enhance the indulgent feel of the brand, while we will also see the Flake girl return to our screens.
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Last updated: 08 October, 2007
Nestlé Rowntree has revamped Milkybar to appeal to health-conscious parents. As a result, the chocolate is to be made with only natural ingredients.
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Last updated: 06 September, 2007
Get ready for a trip down memory lane - Wispa is being relaunched.
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Last updated: 06 September, 2007
Walkers is launching Sunbites, its first ever wholegrain snack. Made with whole wheat, whole oats and whole corn, they contain 30% less fat than regular crisps.
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Last updated: 06 September, 2007
Typhoo tea has been given a face-lift to modernise its image, plus there's a new range of fruit and herb teas. Typhoo Fruit Creations include orange & ginseng, known to enhance wellbeing; green rooibos & honey, renowned for its thirst-quenching properties; and a super-fruits infusion, a source of antioxidants with blueberry, blackberry & acai.
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Last updated: 06 September, 2007
Diageo GB is investing more than £6m in a new rugby-themed advertising campaign for Guinness to coincide with the World Cup. Entitled "Seconds from Greatness", it highlights the connection between the black stuff and rugby by drawing parallels between the enjoyment of great rugby moments and those of a pint of Guinness.
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Last updated: 06 September, 2007
Mars has relaunched its Galaxy bars with a new shape, packaging and a smoother taste.
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Last updated: 06 September, 2007
Innocent has added a goji berry smoothie to its superfoods range.
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Last updated: 06 September, 2007
If you need an eye-catching promotion this autumn, try new customised Love Hearts.
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Last updated: 06 September, 2007
Rizla Smooth is the latest addition to Imperial Tobacco's line-up of RYO papers, which will now have nine variants.
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Last updated: 06 August, 2007
Galaxy Mistletoe Kisses will head up the new Christmas range from Mars. Described as being perfectly suited to the impulse and independent retail sector, they are targeted at the female consumer seeking a little indulgence in the run up to Christmas.
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Last updated: 06 August, 2007
Goodfella's has kick-started a nationwide roadshow to sample its award-winning pizza range.
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Last updated: 06 August, 2007
Harrogate Spa Water is being re-packaged in one of the lightest PET bottles on the market.
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Last updated: 06 August, 2007
Colman's has revamped its packet sauce range to reassure consumers that the products contain no artificial colours or preservatives, no hydrogenated fats and no added MSG.
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Last updated: 06 August, 2007
Lucozade Energy is continuing its forecourt-specific activity with a new summer campaign.
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Last updated: 06 August, 2007
Mornflake has teamed up with Lyle's Golden Syrup to add a new instant porridge to its cereal range in the UK.
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Last updated: 06 August, 2007
Luxury ice cream company Haagen-Dazs is boosting its retail profile with a national TV campaign. The naughty ads aim to sum up the enjoyment associated with the brand through communicating 'The Longer Lasting Pleasure' message of slowly melting ice cream. The end frame focuses on the Haagen-Dazs minicup multi-packs - which feature four of the best-selling flavours in individual 100ml portions.
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Last updated: 06 August, 2007
Muller UK is launching a new range of smoothies and yogurts aimed at health-conscious snackers. The One-A-Day yogurts and yogurt drinks contain one fruit portion and are made with natural ingredients.
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Last updated: 06 August, 2007
Saka natural mineral water is launching an ice tea product onto the market.
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Last updated: 06 August, 2007
Carpet care company 1001 is relaunching its top selling spot stain remover this month. The Trouble Shooter Ultra has a 4-in-1 cleaning action which eliminates stains, neutralises odours, conditions fabric and protects carpets and upholstery from future spills. From mid-August it will come with a new citrus fragrance with a rrp of £2.99.
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Last updated: 06 August, 2007
Fans of Simon Cowell may get the chance to see their idol in the flesh thanks to a promotion by Pot Noodle.
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Last updated: 01 July, 2007
Consumers of Coca-Cola and Coke Zero will get the chance to win tickets to top football matches in a new promotion that kicks off next month.
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Last updated: 01 July, 2007
A raspberry & peach flavour is being added to the Trident Splash gum range. It is the best-selling Splash line in Sweden and also a top seller in Norway so Cadbury Trebor Bassett (CTB) has high hopes for it here. Rrp is 50p.
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Last updated: 01 July, 2007
From July 9, all Walkers crisps will be made with 100% British-farmed potatoes. The move will reduce Walkers' food miles and aims to lower the company's impact on the environment.
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Last updated: 01 July, 2007
Gallaher is launching Brio lighters in the UK. Available in Maxi and Micro formats, they both incorporate a 'smooth spark wheel' system to ensure they are child resistant but at the same time retain a smooth lighting mechanism for adult users.
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Last updated: 01 July, 2007
Magnum is running a £1.5m promotion which brand owner Unilever says is the biggest ever for an ice cream brand. The 'Win a luxury break every day' competition gives consumers the chance to win trips to Europe. The promotion runs throughout July and August and is supported by a dedicated TV ad, poster campaign, press support and pos kits.
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Last updated: 01 July, 2007
Birds Eye is relaunching its entire product portfolio with a fresh new look, as part of a £25m investment for 2007.
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Last updated: 01 July, 2007
Swan has launched a new Combi pack which contains 50 filters and 50 green papers. It has a handy flip-top and is no wider than a packet of papers. A recent consumer survey carried out by Swan brand owner Swedish Match, found that the glue is regarded as the most important element of a cigarette paper. In response to this, Swan papers have been improved with 'extra stick'.
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Last updated: 01 July, 2007
Duracell has teamed up with iTunes for an on-pack promotion as part of its 'Summer of music' activity. Consumers get a free iTunes download with every purchase of special AA4, AAA4, C2 and D2 packs of Duracell Ultra M3 and Plus batteries.
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Last updated: 01 July, 2007
Wrigley is adding four new flavours to its Extra bottle pack range: cool breeze, Extra Ice and Extra Ice with liquid burst in peppermint and spearmint. The cool breeze and Extra Ice bottles contain 60 pieces of gum, rrp £2.29, while the liquid burst bottles have 40 pieces for the same price.
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Last updated: 01 July, 2007
Canadian company Little i is launching its Mirror Mints range onto the UK market via distributors ICA.
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Last updated: 01 July, 2007
Rotella, a selection of fruit jelly sweets shaped like catherine wheels, is the latest addition to Haribo's hanging bag range.
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Last updated: 01 July, 2007
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.
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Last updated: 01 June, 2007
Procter & Gamble believes it's cracked the 'better for you' snacking market with its new Pringles Rice Infusions.
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Last updated: 01 June, 2007
United Biscuits is launching Multigrain Hula Hoops - made from a combination of rice flour, maize flour and wheat bran. The company says they are the ideal snack for hungry consumers looking for a healthier alternative.
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Last updated: 01 June, 2007
New Maynards Wine Gums Light contain half the sugar and 30% fewer calories than standard gums.
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Last updated: 01 June, 2007
BP has added a chicken caesar flavour to its successful Wild Bean Café wraps range.
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Last updated: 01 June, 2007
Three new flavours have joined the PJ's Smoothies range: look sharp; rainforest acai; and black & blue. In addition 'what a night' has replaced 'daily detox' and 'energy boost' now has added yerbe mate.
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Last updated: 01 June, 2007
Kellogg's is simplifying its range for the convenience sector. The core range of snacks and cereals will include popular lines like Special K, innovative products such as Optivita and indulgence items like Crunchy Nut peanut crisp bars.
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Last updated: 01 June, 2007
Britvic has removed all artificial flavours and colours from Tango. In addition, the range has been extended to include a new citrus flavour plus there's a new bottle shape and pack design.
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Last updated: 01 June, 2007
Choozers is the latest launch from the Starburst brand. The new sweets build on the strength of the popular fruit chew but have centres filled with fruity 'ooze'.
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Last updated: 01 June, 2007
Lucozade Sport, which saw 33% sales growth last year according to AC Nielsen figures, looks set to receive a further lift thanks to the launch of a new Caffeine Boost variant.
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Last updated: 01 May, 2007
New Volvic Revive is a water-based energy drink with no added sugar but added plant extracts including ginseng and guarana.
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Last updated: 01 May, 2007
Pepsi has new pack designs across all formats. In its 109 year existence, the brand's design has changed just 10 times but to keep pace with "the ever-changing interests of today's consumers", six differe |
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