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Last updated: 01 July, 2007
Page 44
Wrigley is adding four new flavours to its Extra bottle pack range: cool breeze, Extra Ice and Extra Ice with liquid burst in peppermint and spearmint. The cool breeze and Extra Ice bottles contain 60 pieces of gum, rrp £2.29, while the liquid burst bottles have 40 pieces for the same price. The bottles were added to the range as part of Wrigley's commitment to meeting different consumer needs and consumption occasions, and from July will be available to independents in six-bottle outers in peppermint and spearmint flavours. Meanwhile Wrigley has announced the launch of a new fruit range called Extra Fusion. The company says the gum delivers 'a burst of breath freshening followed by a lasting cool fruit flavour'. It comes in two varieties: spearmint with a twist of melon and peppermint with a twist of berry. Rrp is 49p. The launch is supported by a dedicated marketing programme including TV. .01752 701107
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