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Last updated: 10 January, 2008
Page 48
This month Coca-Cola Enterprises Limited (CCE) is launching its latest on-pack promotion, which will give football fans the chance to win £25,000 for their club to buy a top youth player. Other great prizes will also be available, including £1,000 cash and a shirt signed by soccer star Wayne Rooney. The promotion will run for eight weeks with a draw for £25,000 taking place every week beginning on January 12. It is due to finish on March 1. The promotion will feature on Coca-Cola, worth £488m in retail sales, and Coke Zero, currently worth £60.4m - having grown by 126.3% since its launch in 2006. To celebrate the New Year and the launch of this exciting promotion, CCE is giving readers the chance to win special packs of Coca-Cola. There are five prizes up for grabs. Coca-Cola says that should help launch your sales into the premiere league!
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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