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Last updated: 04 February, 2008
Page 42
Thorntons individual ice cream luxury sticks are coming onto the market this month. The decadent ice creams aim to capitalise on the trend for more premium and indulgent products in the snacking market. The summer sticks are available in two flavours, toffee temptation and chocolate trio, and have a rrp of £2.69 for three 100ml sticks. The launch is being supported with in-store marketing, sampling and advertising, and will target the key audience of 35 to 55-year-old women. 01677 423397
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