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Last updated: 04 March, 2008
Page 44
Diageo is investing £3m in promoting Guinness and St Patrick's Day in stores. This year, St. Patrick's Day (March 17) falls on a Monday, and follows a huge weekend in sport - highlights include Guinness Premiership rugby, the final day of the RBS Six Nations and the Cheltenham Gold Cup. POS materials are available to create in-store theatre. There is also a 'text to win' competition for Ultimate Guinness Experiences and a 'two packs for £7.50' offer on Guinness Draught four- and six-packs exclusive to the convenience channel. 0207 927 5200
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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