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Last updated: 04 March, 2008
Page 44
United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign. The advertising will run from May to July letting shoppers know about improvements to the product's health credentials - the handypack core range (original, BBQ beef, salt & vinegar and cheese & onion) is now free from all artificial colours, flavours and MSG. The company has also replaced its rolling limited edition multipacks with a new, meaty flavour 12-pack. And the Grab Bag range has been extended to include cheese & onion flavour. Rrp is 47p. 0800 526078
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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