Mars Chocolate is launching the limited-edition Mars & Team tub. This brings together five favourites in one special memorabilia tub: Mars, Twix, Snickers, Bounty and Milky Way. The tub celebrates the long-standing relationship between Mars and football. Last year, the confectionery company renewed its four-year partnership with the FA through to 2018, as part of which it will continue in its role as Official Supporter of the England team. The launch of the Mars & Team tub will be supported by a £3.5m spend on TV advertising during the summer of football. Retailers are advised to stock up on limited-edition products including the tub.
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www.mars.com
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