Available in blackcurrant and Really Light blackcurrant, the larger size aims to build on the success of the 500ml format and drive extra summer sales. It is backed by a £7m media campaign for the brand running throughout 2007, which focuses on Ribena's heritage of growing fruit in the countryside.

Ribena marketing director, Anne MacCaig, says: "As the weather gets warmer and soft drinks sales increase, this is an exciting time to launch the new share-size bottle." She says the new format will be ideal as an accompaniment for a night in or a BBQ.

Ribena Really Light blueberry is also now available in a 288ml carton.

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