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Last updated: 04 February, 2008
Page 42
Coca-Cola is going back to its roots with a new packaging design across its entire range. The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist. In a bid to encourage customers to think green, the packaging also displays the 'Recycle Now' mark. Cathryn Sleight, marketing director for Coca-Cola GB, says: "This visual identity retains the iconic visual elements of the Coca-Cola brand but presented in a simpler, bolder and more modern way for our customers." The company is also putting short inspirational messages on the benefits of recycling cans on the cardboard outer wraps of multipacks of Coca-Cola and Coke Zero. 08457 227222
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