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Last updated: 02 May, 2008
Page 46
Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg. Cadbury Creme Egg Twisted has the Creme Egg 'goo' twisted inside a chocolate tube. According to CTB, the new bar replaces the Cadbury Dairy Milk variant, and the launch aims to provide consumers with the Creme Egg experience all year round - not just at Easter. The launch will be backed by a £2m marketing spend including TV ads carrying the strapline "It's no Creme Egg...it's Twisted!", which will show the wreckage of a Creme Egg morph into the new bar. 0870 1917343
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