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Last updated: 02 May, 2008
Page 49
Mission Foods is adding a new roasted red pepper variety to its Deli Wraps range, which joins the existing original, Mediterranean herb, multigrain and wheat & white. Each variant is available in a re-sealable eight-pack with a 28 day shelf life, which Mission says makes its Deli Wraps the freshest on the market. An eight-pack retails at £1.79. Mission is confident that the new addition to its Deli Wrap range will continue to stimulate awareness of Mission Deli as a trusted brand in bakery and drive weight of purchase, which will in turn drive strong profit opportunities for retailers. To celebrate the launch, Mission has five prizes to give away.
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