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Last updated: 01 July, 2008
Page 46
Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year. The summer range includes a limited-edition raspberries & meringue variety, as well as seasonal favourite, strawberries & cream. Activity at Wimbledon includes two Haazen-Dazs-branded shops and 18 outlets where visitors can buy the ice cream. There are also special promotional events taking place. Linda Hopkiss, General Mills marketing director, says: "Such an event perfectly reflects the iconic nature of the brand and provides an ideal platform to showcase our products. "In fact, Wimbledon and Haagen-Dazs are the perfect match." 01895 201100
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