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Last updated: 01 July, 2008
Page 48
Fredericks Dairies has launched an exciting new product - Bassetts Jelly Babies Wobbly Lollies. The lollies should appeal to the confectionery brand's huge fan base with their 'wobbly' proposition. The Bassetts Jelly Babies brand is currently valued at £69m with more than one billion Jelly Babies sold every year! The new lollies contain more than 25% real fruit juice and are free from artificial colourings and flavours. They come in four classic Jelly Baby flavours: orange, strawberry, blackcurrant and lime. Each variant emulates its confectionery counterpart with the same wobbly texture as a real Jelly Baby but with a twist. Fredericks Dairies has £50-worth of lollies to give away to five readers.
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As a show of strength by dealers helped to put BP's deal with fuel card company Arval back on the table, should retailers come together more often to fight their corner on other key issues that affect their businesses?
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